Hot Flat and Crowded by Tom Friedman
Sometimes it doesnt matter what side of the political isle you are on, and I hope that as all of us who read HFC will lay down political bias’ and gleen what is obvious from Friedman’s book.
1) An overpopulated planet with billions of folks who want to live the “american dream” isn’t good.
2) The new norm is global weirding, not global warming
3) Flat can be either good or bad, we must decide how to use flatness to improve the condition of the world.
Friedman’s book is forcing me to think about belief vs conviction- the difference between the two is that a belief is something that can be changed by someone else, a conviction is something that one would die for.
Is the Green Energy movement a belief or a conviction for you? I’m still working on it……. But these are the things that I do know, if I don’t model change personally for myself, my family and my business then I can’t be an incarnational example for others.
So to that end, I continue to talk to business leaders about how to make their businesses sustainable, read books about renewable energy and be involved in green communities.
It is interesting being in the financing side of green energy because I can quickly get to the heart of the matter, and that is whether or not a green business, technology or service is profitable or can be profitable.

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